sábado, 9 de mayo de 2009

Influenza? Cuál?

El NYT publica hoy un reportaje acerca de la lucha de México para atraer de nuevo al turismo... Flu? What Flu?

Short of war, Mexico has endured about the worst calamity that can befall a country’s tourism industry over the last few weeks. A few people who had traveled here came down with what looked, initially, like a potentially highly contagious flu. Within days, pictures of civilians clad in surgical masks, like scenes from some science fiction disaster movie, were leading newspaper and television reports around the world.

It will take a long time for would-be vacationers to forget those images, but the Mexican government is trying to help them, with a multimillion-dollar campaign to restore Mexico’s brand, as hotels cut rates 50 to 70 percent.

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